Customer details and past treatment purchases, which have to be checked together during a consultation, lived in different tabs and several layers down, so consultants kept switching screens mid-session.
Before adding features I visited the clinic and interviewed the consultants. The conclusion was that information was not missing; the information that existed was simply not laid out to match the consultation flow.
I decided to gather the related information onto one screen in the order consultants actually check it.
Rebuilt the consultation screen so customer details and treatment history are visible inside it, and treatments can be purchased and discounts applied on the same screen.
Consultants can now go from checking information to purchase and discount without leaving the screen, and the structure was carried over into V2.