Hello, I'm Anny이예린.
I plan.
I design.
I build.
Before building, I validate the plan against user behaviour data.
- Interviewed consultants on site and analysed two months of Hotjar heatmaps before reworking the screen
- Tracked VoC and introduced a simulation of recommended treatment combinations
I turn complex data into an intuitive, brand-defining visual experience.
- Visualised six skin scores, once a plain text list, as a hexagonal radar graph
- Established it as the brand's main identity and a core UX element
I don't guess at performance bottlenecks; I measure them precisely and fix them.
- Split the LCP loading path into five stages and tracked the delay at each
- Pinpointed and fixed the CPU readback bottleneck that took 218.7 ms of a 243 ms frame
I find problems where the work happens
and solve them through product.Yerin Lee, Software Engineer.
Gaia Labs · 2024.11 – Present · Seoul
Selected Work
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I understand the real workflow before planning the build.
Working in aesthetic dermatology, where business logic directly shapes the product, taught me that implementing features to a specification is not enough to make a product effective. Before development starts, I observe real workflows and listen to users. I define what is needed and why, turn those findings into clear requirements, and validate solutions with prototypes and usage data before building them into the product.
What matters most to me is building products that genuinely help the people using them—not technical implementation for its own sake.